When a pickleball-obsessed tech mogul and a tennis legend face off to save a community court, their battle turns into an uproarious clash of rackets, egos, and a ragtag team of oddballs.
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SYNOPSIS
In the uproarious tradition of beloved sports comedies like "Caddyshack" and "Dodgeball," but with a more grounded approach to the humor, ‘In a Pickle’ delves into the life of Angel Ramirez, a former tennis pro deeply attached to the club and courts that he inherited from his father.
When pickleball enthusiast Nick Dickens and his family relocate from California, and demand equal court access, Angel recognizes this as a direct challenge to his legacy and resolves to fend off these newcomers at any price, even if it means estranging his own son. Despite numerous attempts to reach an amicable agreement, the only solution to determine the club's destiny appears to be a showdown between Angel's loyal allies and their pickleball adversaries, a match that will leave Angel with the dilemma of having to decide what his own legacy will be, and what truly matters to him.
With a diverse cast, a romantic subplot, and a humorous take on the real-world tension between tennis and pickleball, "In a Pickle" is a 4-quadrant movie which captures the essence of America's fastest-growing sport in all its delightful, offbeat glory.
Who doesn’t love a good sports comedy? We’ve both played some sort of competitive sport all our lives, but were only introduced to Pickleball a couple of years ago. Around the same time as a whole lot of other people it seems! In it we found not only a way to stay physically active and mentally engaged, but also a wonderfully welcoming community that spans generations and cultures. Of course there’s a competitive aspect to the sport, but it’s much more than that.
It’s also a sport that outsiders (AKA ‘not yet pickleball players’) find confounding. So simple it might be a child’s sport, but increasingly rewarding for those who play at the professional level. It’s also occasionally hard to accommodate. Especially when it comes to court access. Tennis and country clubs in particular are struggling to keep pace with the explosion of popularity, and the demands it places on their facilities.
It’s against that backdrop that ‘In a Pickle’ is set. But ‘In a Pickle’ isn’t just about Pickleball. Or Tennis. It just uses them as the vehicle through which to tell a classic comedy story - a buddy movie with a dash of rom com, and a heartwarming redemption arc.
Pickleball is a wonderfully diverse and inclusive sport, so it was important to us that the story also be a celebration the colorful characters and demographic variety that has driven it’s rapid growth.
Author statement
Audience & Marketing
‘In a Pickle’ is uniquely positioned to leverage Pickleball’s extraordinarily diverse demographics for a deep 4-quadrant audience appeal. Further more the exponential explosion of player participation, and an increasing international appeal, will, we believe, translate to significant ‘built-in’ audience with an appetite for content that speaks to their passions and hobbies. Additionally, the narrative structure does not exclude anyone who is unfamiliar or ignorant of pickleball, so we can optimistically expect to pull audience from the non-playing segment as well.
#1 fastest growing sport in the US
36.5 million active players in the US
60% of players are male, 40% female
Largest cohort of players are 18-34
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